Ready to build a brand?

Your brand is what people think or say about your business when they see or hear your name. It’s their perception or idea of you. And the scary part? You can’t control it - only shape it through your branding and how you make people feel.  Make it memorable!

This is your brand outfit: Logo, font, colours, photography, iconography, and illustrations. It’s everything that represents your business visually.  Your visual identity is how you present your values and story cohesively and consistently in a visual way. But it’s only part of your brand (a touchpoint) and never about what’s “pretty” or “trendy”.

It’s a long-term plan to forge a successful brand. Your strategy gives you clarity and impacts every single touchpoint to build trust, grow a loyal audience, and bring your people together.

It’s the experience you want to create for your audience.    

Marketing is the push
Marketing is information you push out about your products or/and services to sell them.  It’s how you generate attention so your audience partakes in your offering. Branding and marketing are different but they work together.

Branding is the pull
Brand strategy is the warm, cosy, house you build for your audience. Branding brings people together. It’s shaping the emotions you want your customers to feel and the reputation you want to have. It’s about being the business your customers need you to be.  

Absolutely. Without you and your vision, we can’t build your brand strategy.  You’re with us every step of the way. No surprises.

We don’t believe in templates or following models. Your business is unique with its own set of challenges. Let’s focus on your personal plan to find solutions that will work for you. We start with you and where your business is right now.

Brand audit and brand foundations
First up: Audit (not the tax kind.) We look at your audience and their journey with you. We look at your story, your values, and your drivers to see if there are gaps between where you are now and where you need to be.

Research and brand direction
We go deep and research. It’s plenty of fun but it requires some soul search. We’re dealing with emotions and impressions when we’re dealing with brand strategy.

Design
Once we’ve joined the dots, it’s a solid foundation for designing your visual identity. The end product is a brand guide to keep your brand consistent across all your touchpoints.

If you want to get into the head and heart logic of your ideal humans, you’re in the right place.   

Unfortunately not. But big congratulations to you on having a clearer picture of where you want to go. We need to unpack your work in the audit and apply it to the research and design phase of the brand strategy.

Yes, yes, yes. Social media is only one piece (or brand touchpoint) of your full brand. It’s also a dangerous one to rely on. Remember the day Instagram and Facebook went down? What if they disappear for good, or delete your account? Scary shiz, right? You’re building your business on someone else’s real estate.

Social media is part of your overall brand, but it isn’t THE brand.

Connection with your audience
It takes time to build trust and connection but a cohesive, consistent brand strategy is the ticket. Effectiveness measures are increasing sales, repeat and referral sales, website visits, testimonials and social media engagement. Or, as reductions in complaints, refunds and staff turnover.

Business-specific measures
Once we understand your business, we can help you understand the best way to measure the effectiveness of your brand strategy

You need to re-align your brand if:
You’re working super hard but not making the money you want
Your marketing doesn’t feel right
You can’t attract new customers